Understand your customers

We’re relentlessly customer-centric. So we start by helping you discover what your customers really want and what issues they really face – and we never lose that focus.

Find your market

Before writing a line of code, we work with you to validate your business model. Clarifying your idea early avoids time and money being wasted – and ensures demand exists.

London design awards

We needed a UX partner who could understand the complexities of dictionaries content, work with us in an agile way and quickly become part of the project team. White October did all this and we were pleased with what they brought to the project.

Daniel Stewart

Head of International Marketing and PR, Oxford University Press

white october team during the session
white october process, white board post its

Challenge your assumptions

We trust evidence, not instincts. So we constantly question what we think we know, and get prototype products into customers’ hands fast – saving costs and learning early.

Launch better digital products

We design and build mobile and web apps. We make existing products better for users. And in everything we do, we keep questioning, keep discovering – and keep putting your customers first.

Working with us

At White October, we mean it when we say clients are at the heart of our teams.

We set out a shared goal and vision with you. We plan with you, learn with you, test with you. We add you to our project channel in Slack, so you’re part of everything we do and in touch with all of us. And we ask you to be totally open with us at our regular retrospectives.

National housing awards 2014
Best Digital Marketing - Paragon Community Housing Group

Our services

Strategic consultancy

Think and spend money like a start-up.

Design and User Experience (UX)

Put your users at the centre of your design thinking.

Content management

Design and development of content managed sites.

Mobile apps (iOS & Android)

Native, high quality app development that delivers early value to users.

Software development

Agile web software development controls costs and gives you flexibility.

Database development

Secure database applications that perform at scale.


Proactive monitoring, SLAs, out-of-hours support, and a dedicated support desk.


How we help

Product strategy

Validate your concept, channel and audience to prevent time or money being wasted.

Design and build

Deliver smaller product to customer hands early, avoid waste and gather insight.

Optimising your product

Establish a rhythm of learn, build, measure cycles to create better digital products

Helping you grow

Architect solutions to grow, and use our scale to accelerate your development when the time is right.

Ready to work together?

Drop us a line and we'll get straight back to chat through your project.

Get in touch