We put your ideas in people’s hands

White October are a digital product consultancy. We work with brilliant client teams around the world to launch digital products and services.


How do you encourage difficult conversations?

Give NHS health professionals the mobile tools they need to sensitively discuss female genital mutilation.

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Discover Health

Discover our work in Health

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Discover Data

Discover Design

Discover Design

Customer discovery is at the heart of the White October approach, and their knowledge and experience ensured we took decisions based on evidence.

Joanne McEwan

Oxford NHS Trust

Ultimate Player kids

How do you get kids involved in sport?

Create a coaching platform that incentivises participation.

Discover Ultimate Player

Find your market

Before you design or develop, discover what people want and put evidence at the heart of every decision. See how we helped Foyles, Oxford Analytica and Ultimate Player launch products built on insight.

Our clients include


                                                      BUPA logo

RM 2

                                                      RM logo

Oxford University Press 3

                                                      Oxford University Press logo


                                                      NHS logo

Wiley 5

                                                      Wiley logo

Lambeth Council 6

                                                      Lambeth Council logo

Hitachi 7

                                                      Hitachi logo

University of Surrey 8

                                                      University of Surrey logo

University of Bath 9

                                                      University of Bath logo


                                                      CABI logo

ODI 11

                                                      ODI logo

Oxford Risk 12

                                                      Oxford Risk logo


                                                  UNISON logo

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White October team having lunch


RM Assessor’s users were at the heart of our thinking throughout the process, so it means a lot that their initial feedback has been so positive.

94 % of markers rated RM Assessor3 as good or excellent.

95 % said it made marking more efficient.

98 % said it was intuitive to use.

The training we gave RM has the potential to improve other aspects of the platform, too: helping to ensure future development is always based on the genuine experiences and expectations of users.

Ready to talk?

Whether you want to create a new digital product or make an existing one even better, we'd love to talk it through.

Get in touch